Recently, building upon years of developmental experience and following months of company-wide co-creation, KTech has officially launched its corporate culture system. This system is designed to foster internal consensus, enhance organizational effectiveness, and serves as a key initiative supporting the company's strategic objectives.
A Company-Wide Journey in Cultural Co-Creation
In the first half of this year, KTech officially launched its Corporate Culture Co-creation Project, marking the company's entry into a new phase of organizational development and corporate culture building. The initiative began with an open letter from MD to all employees, which outlined the strategic importance of cultural building, detailed the implementation roadmap, and called for active participation from everyone to collectively "empower every choice."
Following the launch of the Cultural Co-creation Project, all employees responded enthusiastically. The company subsequently conducted a series of activities, including a company-wide questionnaire survey, multiple rounds of 1v1 interviews with senior executives, and employee representative Workshops. Throughout their participation, employees engaged in profound reflection and discussion on the work of recent years, centering around three key objectives: " Identify bright spots worth passing to future; Remove invisible barriers blocking our strategy; Forge core behaviors that uphold our mission." Based on comprehensively gathered feedback, the HR department conducted rigorous analysis of substantial data and suggestions, and collaborated with management in multiple rounds of thematic discussions. Ultimately, the new cultural system of KTech was formally developed, fully incorporating employee insights and closely aligning with the company's vision and strategy.
Official Launch of the Corporate Culture System
The corporate culture system, embodying the dedication of all employees, was officially unveiled during the third-quarter Townhall. At the launch event, MD Mr. Yang Fan and Ms. Maline Laoitthi jointly led a comprehensive review of the months-long cultural co-creation journey, delivered in-depth interpretation of the cultural essence, and announced future initiatives for ongoing cultural refinement. Leveraging her profound industry insights, Ms. Maline Laoitthi elaborated on how the cultural system serves as a core competitive advantage for anchoring strategic direction and fostering unity amid intense market competition. From the perspective of KBank Group's long-term development, Mr. Yang Fan explained the profound significance of the culture in carrying forward the company's heritage while driving future strategic upgrades.
Several employee representatives took the stage to share their reflections on participating in the culture-building initiative, connecting their experiences to day-to-day practices in their respective roles. Their genuine stories vividly demonstrated that culture is not an abstract concept, but a behavioral guide closely linked to every employee's work, sparking strong resonance across the audience. Through systematic interpretation and sharing, the new cultural system gained widespread recognition among all staff members.
Deep Dive into KTech Corporate Culture
KTech’s culture is built upon four core values: Customer Centricity, Openness & Collaboration, Agile & Innovation, Professionalism & Efficiency. Each value is supported by clear behavioral guidelines that provide employees with a definitive framework for daily decision-making and actions.
Customer Centricity serves as the foundation of our value system. It demands that we not only deeply understand customer needs and anticipate potential risks, but also prioritize solutions and respond swiftly to create impact when issues arise.
Openness & Collaboration forms the cornerstone of high performance. It advocates for respect and empathy, integrating diverse perspectives through open communication, while consistently maintaining a big-picture perspective and proactively filling gaps to achieve collective success.
Agile & Innovation provides the principle for navigating change. It encourages us to embrace change, pursue continuous learning, and drive pragmatic innovation through methods like MVPs, ensuring all explorations remain focused on creating tangible value.
Professionalism & Efficiency guarantees our commitment to delivering on promises. It emphasizes proactive ownership and end-to-end execution, while pursuing excellence through continuous improvement and high-quality delivery, never settling for "good enough."
These four core values are interconnected, collectively forming the fundamental operational logic that enables KTech to advance steadily and achieve sustainable development.
Culture Implementation and Future Outlook
To ensure corporate culture transcends wall slogans and integrates into every employee's daily behaviors and decision-making, KTech has established a multi-stakeholder culture implementation system that combines targeted initiatives with comprehensive engagement.
The Human Resources team serves as the engine for culture implementation, delivering the cultural philosophy to all employees through multi-channel, multi-format communications and activities. Leveraging the group company's experience, KTech has established a Culture Ambassador program. Serving as key liaisons in the ongoing culture refinement process, the ambassadors are responsible for clarifying cultural details, addressing employee inquiries, and driving implementation by identifying exemplary cases, uncovering cultural stories, and facilitating activity execution.
All employees serve as active participants in this process, expected to translate cultural values into daily practice and actively engage in related activities. Cultural development is an ongoing endeavor at KTech. The company conducts bi-annual culture improvement projects to systematically gather feedback, evaluate effectiveness, and drive optimization. Additionally, the annual October Culture Month serves as a platform to spotlight the contributions of Culture Ambassadors and role models, continuously fostering a vibrant cultural atmosphere.
The launch of this culture system marks a significant milestone in KTech's development journey. The company extends its gratitude to all employees for their efforts and contributions throughout the culture-building process. The vitality of culture lies in its practice. Moving forward, all employees should adhere to the core values of "Customer First, Open Collaboration, Agile Innovation, and Professional Excellence" as fundamental guidelines, integrating them into daily decision-making and business operations to ensure effective implementation.
This culture system will provide a solid foundation for KTech's strategic upgrade and sustainable development, collectively driving steady progress on the path of high-quality growth.
